Observing the UK's General Election

Participants in Nottingham

Participants from Africa, the Balkans, the Caribbean, Eastern Europe and the Middle East observe first hand the delivery of our election campaign in the East Midlands.

The group met with senior party stakeholders in London who introduced our campaign strategy before seeing how that strategy was delivered on the ground in Nottingham.

The participants recognised that the visit was a unique opportunity to observe a UK election and it helped them to reflect on the situation in their own countries.

They highlighted that the visit taught them that it is possible to organise a national campaign without relying on 'big money' but to rely instead on supporters. Learning the theory behind our ground operation before seeing it in practice was also hugely beneficial.

The opening presentations included analyses of our field campaign and the methods we use to target resources and speak to specific groups of voters. This was complemented by our digital strategy which engaged with our supporters, recruited volunteers and raised vital funds for the campaign. In Nottingham, the participants met with the campaign teams from a sitting MP seeking re-election and a prospective candidate looking to win a constituency for Labour.

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