Observing the UK's General Election

Participants in Nottingham

Participants from Africa, the Balkans, the Caribbean, Eastern Europe and the Middle East observe first hand the delivery of our election campaign in the East Midlands.

The group met with senior party stakeholders in London who introduced our campaign strategy before seeing how that strategy was delivered on the ground in Nottingham.

The participants recognised that the visit was a unique opportunity to observe a UK election and it helped them to reflect on the situation in their own countries.

They highlighted that the visit taught them that it is possible to organise a national campaign without relying on 'big money' but to rely instead on supporters. Learning the theory behind our ground operation before seeing it in practice was also hugely beneficial.

The opening presentations included analyses of our field campaign and the methods we use to target resources and speak to specific groups of voters. This was complemented by our digital strategy which engaged with our supporters, recruited volunteers and raised vital funds for the campaign. In Nottingham, the participants met with the campaign teams from a sitting MP seeking re-election and a prospective candidate looking to win a constituency for Labour.

Did you take part in this visit? Leave your feedback below.


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  • commented 2015-06-03 22:40:13 +0100
    The Study Visit organized by the Labour Party was the essential motivation for me personally and my colleagues from the New Social Democratic Platform to share new experience with different partner organizations in Ukraine.

    We organised and conducted a very successful event in Kiev (May, 7 ). The participants were invited to this meeting, in which we have shared our new experience on the UK political system, campaigning, main political and economic topics.

    Some pictures from the event you can find on our Facebook page https://www.facebook.com/NewSDPlatform.
    On the eve of the election I’ve also prepared an article “What Ukrainians need to know about the UK elections?” Here the link:http://blogs.lb.ua/bogdan_ferens/304165_shcho_varto_znati_pro_vibori_velikiy.html

    It is not so easy for me to say about the reasons of these results. I am confident that the campaign was one of the largest and well-organised. I think that the context of changing and transformation of the electoral fields in the UK played a big role.

    I’m glad to know that the struggle is going to continue! I believe that many passive citizens will change their attitude to the political life and will join the Labour Party.

    I would like to say a big thanks one more time and I hope for the further fruitful cooperation with participants of this Visit.
  • published this page in Blog 2015-05-18 16:41:45 +0100